The 5 Levels of Recruiting Content

The 5 Levels of Recruiting Content In order to attract the top talent to your job openings,  youre going  to have to convince them that your organisation is great place to work and the role is perfect for them. But how can you go about doing this? It takes more than a well-worded job description to persuade some of the most sought after candidates to apply for the role, so you need to appeal to these individuals by sharing quality, informative  content. The most effective content will tell your companys story and provide people with a strong basis for wanting to go for the role and join the organisation. So what content do you really need to win over the eligible applicants? To create  content that is going to appeal to your desired audience, you need to know what they want and need from a job. You must be able to answer any questions they may have  and provide them with what they are looking for, or  chances are that  they will seek opportunities  elsewhere. You may be familiar with Abraham Maslows Hierarchy of Needs theory, that suggest that people must first satisfy a series of basic human needs, such as food, safety and comfort, before they can achieve personal growth and development. This theory can also be related to the types of content required to persuade somebody to apply for a role at your organisation. Like in Maslows theory, you must satisfy one layer of the pyramid to then be able to move onto the next level. This diagram, courtesy of our friends at TMP,  outlines the 5 essential levels of content you must meet in order to attract the best employees  to your job openings. We love this Hierarchy of Recruiting Content image from @thewarfortalent @tmpww More at http://t.co/TPdr92QiqY pic.twitter.com/BqT0ELbtYA Clinch (@clinch) July 31, 2015 1. Company/Brand: You firstly need to explain what your company does, for example  what do you make/sell, or do you provide a service? You can also provide a bit of news about the organisation to keep people up to date with the goings on and any changes occurring within the company. Sharing company values and missions, as well as insights into the type of company culture, will give job seekers an idea of what your company is all about and whether they feel that they suit the organisation. 2. Location: The location of your office is one of the basic details that you should have listed on your website, job descriptions, etc; however you could elaborate on this by giving insights into what the commute would be like, for example, whether there are public transports links nearby and if there is a car park or not. 3. Job/Role: A job description for the role you are looking to fill is also one of the crucial elements you must include in your content. You can go further than just outlining what the responsibilities and requirements for the position are by sharing examples  about how the job has been done in the past and stories from people who have worked in that role previously (probably best to stick to positive accounts!). This way people will be able to build a proper understanding of what the job entails and envision themselves taking on the role. 4. Experience: You need to let prospective employees know how taking the job will benefit them and their career. Explain how they will be given the opportunity to grow professionally and personally within the organisation. You may also wish to share some examples of how the team work together and what they have achieved, as well as personal experiences of working at the company. 5. Personal/Professional Satisfaction: Finally, you should share content that illustrates how taking the job would be the best move for them and how it will lead to personal and professional satisfaction. Explain the benefits of the role, for example health care, company car, bonus scheme, etc, and what the individual will gain from working at the organisation.

Top 5 Reasons to Be Your Boss

Top 5 Reasons to Be Your Boss Sponsored Post by Parasol The decision to become your own boss is a big step and may seem a little scary to those who have only ever been someone elses employee. However, individuals who are brave enough to make such a life-changing move can reap the many rewards available. From having complete independence to a real sense of freedom, the benefits can not only progress your career, but also improve your life outside of work. Take a look at the top 5 reasons why being your own boss is well worth the risk: 1) Flexibility and Freedom As your own boss, you have complete control over when you work. Whether you want the afternoon off, prefer to work in the evenings or need a Tuesday to Saturday week, you no longer have to fit in with someone elses schedule. While successful entrepreneurs and contractors have to dedicate many hours to their flourishing career, you can do so at a time convenient for you. 2) A Profitable Move If you become a huge success, you are guaranteed to receive a large share of the rewards.   Taking on more contracts and clients is sure to financially benefit you, whereas you are unlikely to receive a cash reward for working hard and helping to generate large profits as someone elses employee. 3) The Final Say As your own boss, you can decide exactly which clients, contracts and partners to work with. However, you may not want to be too fussy about which clients to take on at the start, as you dont want to jeopardise your chance to generate revenue and profit, or forfeit any opportunity to establish a strong reputation and customer base. You can also enjoy creative control, and have the final say on any decisions made. 4) Follow Your Passion You have the ability to forge a career path based on your interests, working in an industry that you are most passionate about. Through this, you can achieve a higher level of job satisfaction, as you spend your time concentrating on work you find truly enjoyable and are enthusiastic about. 5) Pride and Purpose Should you take the risk and become your own boss, you can enjoy a real sense of satisfaction when things go right. Rather than putting all your hard graft into developing someone elses business, all your work has a real sense of purpose as it goes towards improving your very own profits and reputation. When you work independently, it is likely that you wont want to spend time on the admin and payroll tasks. To combat this problem, many freelancers and contractors choose to leave the admin tasks to umbrella companies. Through letting the specialists look after financial and admin tasks, this allows you to concentrate on what you do best, giving you even more of an opportunity to maximise your working potential and profits. This post is sponsored by  Parasol   providing solutions for contractors and freelancers. Image Credit: The Results Academy 0

Persisten and Drive Override Skill - Personal Branding Blog - Stand Out In Your Career

Persisten and Drive Override Skill - Personal Branding Blog - Stand Out In Your Career The truth is that persistence and drive override skill. When people say “no,” it’s a “no” for now. It doesn’t mean you can’t or shouldn’t come back with a new approach. One CEO told me, “I always give ‘no’ as the first answer, and only if they don’t give up but have the confidence to persist and come back at me will I believe their conviction.” Being a self-starter is the same as being the last to quit, give up, give in, and sign off. Nothing ever happens unless one initiates and keeps trying what was started. There will always be endless reasons to cave in “this one time” because you are tired, sick, mad, put down, challenged, threatened, beaten, or bulliedâ€"or whatever other reason you give yourself. Stick to it. Don’t give up, walk away, or abdicate your promise to yourself. When you try something that doesn’t work, try it again, in a new way, and if that doesn’t work, try another new way. There is seldom one right answer. The only truly wrong answer is no attempt. It’s ironic that the more you persist, the more strength you acquire to keep going at it and trying again. Don’t give yourself excuses or exceptions. Henry Ward Beecher, twentieth-century American clergyman and lecturer, wrote: “The difference between perseverance and obstinacy is that one often comes from a strong will and the other from a strong won’t.” ______ Debra Benton/Kylie Wright-Ford, co-authors of the new book, The Leadership Mind Switch (McGraw-Hill, 2017)